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October 19, 2009 Finding balance on the 'balloon boy' storyPosted: 09:20 AM ET
Writer Mike We face some interesting choices some days working to put together Morning Express. Take, for instance, Friday morning … the story about the little boy who might have been carried off on a balloon.
Richard Heene has told reporters that a runaway balloon incident involving his son was 'absolutely no hoax.'
It was one of those stories that had captured peoples' imagination. For several hours last Thursday, huge numbers of people were glued to their sets. But there was an aspect of the story that was hard to believe. In the footage, the balloon certainly looked lightweight. And the story itself was incredible. A balloon had broken loose from its tether. Mom and Dad were afraid their little boy might have been carried away. He might still be on board. Or he might have fallen off. But the kid was actually hiding in the attic. And then there the interview on CNN. His father asked why he hadn’t come out of hiding. He said, “You guys said we did this for the show.” What exactly did he mean? What show? Was the kid acknowledging that the thing was a stunt? Had he let something slip? We felt it was important to at least evaluate the possibility that the balloon incident was a stunt. But we had nothing to show it was phony. The parents insisted their fear was real. So we had a balancing act to perform. Our decision: We ran the sound bite of the kid. And followed it with a comment from the sheriff, insisting that he thought the story was no hoax. That gave viewers the opportunity to make their own judgments. We told them what we knew at the time. And that’s an important assessment. Some skepticism about a story often becomes necessary. But if you let too much skepticism creep into your reporting, it would begin to color the story beyond the known facts. So you play it down the middle. And wait to see. Filed under: Behind the Scenes |
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