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October 19, 2009

Finding balance on the 'balloon boy' story

Posted: 09:20 AM ET

Writer Mike

We face some interesting choices some days working to put together Morning Express. Take, for instance, Friday morning … the story about the little boy who might have been carried off on a balloon.

Richard Heene has told reporters that a runaway balloon incident involving his son was 'absolutely no hoax.'
Richard Heene has told reporters that a runaway balloon incident involving his son was 'absolutely no hoax.'

It was one of those stories that had captured peoples' imagination. For several hours last Thursday, huge numbers of people were glued to their sets.

But there was an aspect of the story that was hard to believe. In the footage, the balloon certainly looked lightweight. And the story itself was incredible.

A balloon had broken loose from its tether. Mom and Dad were afraid their little boy might have been carried away. He might still be on board. Or he might have fallen off.

But the kid was actually hiding in the attic.

And then there the interview on CNN. His father asked why he hadn’t come out of hiding. He said, “You guys said we did this for the show.”

What exactly did he mean? What show?

Was the kid acknowledging that the thing was a stunt? Had he let something slip?

We felt it was important to at least evaluate the possibility that the balloon incident was a stunt.

But we had nothing to show it was phony. The parents insisted their fear was real.

So we had a balancing act to perform. Our decision: We ran the sound bite of the kid. And followed it with a comment from the sheriff, insisting that he thought the story was no hoax.

That gave viewers the opportunity to make their own judgments. We told them what we knew at the time.

And that’s an important assessment. Some skepticism about a story often becomes necessary. But if you let too much skepticism creep into your reporting, it would begin to color the story beyond the known facts.

So you play it down the middle. And wait to see.

Filed under: Behind the Scenes


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e medd   October 19th, 2009 9:58 am ET

Dear Robin,
I wanted to comment about the JP who would not perform the wedding of the inter-racial couple because he was concerned about the future of the couple childred. Is he a fool!! PRESIDENT OBAMA IS THE CHILD OF AN INTER-RACIAL COUPLE!!

Milo in Atlanta   October 19th, 2009 2:54 pm ET

Is that balloon strong enough to hold Lou Dobbs?

Cheryl karmia   October 19th, 2009 2:56 pm ET

This couple should be fully prosecuted and forced to pay restitution for this shameless prank There have to be consequences for perpetuating crimes or others will be joining their ranks looking for a shortcut to fame and fortune. What if the search and rescue people involved had been injured or killed during this farce? I think they should be sentenced to the maximum amount of prison time if found guilty. And instead of draining the public's pockets by housing them lets bring back the chain gangs. Put prisoners to work cleaning up the highways, public parks or inner city slums and make them "pay" for their board and keep. And please QUIT giving them the publicity that they were looking for. Enough already!

Helen   October 19th, 2009 5:41 pm ET

The father comes off as a control freak for sure, and possibly even a sociopath... The poor kid vomited on national tv, not once but twice, and the parents just sat there completely unfazed... I have a feeling there may be some abuse going on there, the kid was so nervous about giving them away that he kept throwing up. I think more info will come out in this case, which won't be so pleasant...

hideaki nagano   October 19th, 2009 8:25 pm ET

I think Moses.I think a copy.

WayneHo50   October 20th, 2009 8:24 am ET

Gees this is a normal family that has a whack-o father that craves the media attention. They have nothing unique or special to offer unless we create a TV Show called BARF-BOY

where the kid is better than a human lie detector, every time the whack job father lies the kid blows chow.

Steve McGinnis   October 20th, 2009 8:49 am ET

I'd LOVE to see an aerial shot of the media stampede at the Heene home right now. In a way, it might be reminiscent of the view that Falcon MIGHT have seen.

Ken   October 20th, 2009 10:32 am ET

I for one have had about all I can stand hearing about the "Balloon Boy". There just has to be other things that are worth reporting on.

Hope   October 20th, 2009 1:56 pm ET

Robin, It is hard to believe people are blaming the media for over exposure of the Ballon Boy stupid stunt. The world thrives on the news to keep informed and why would anyone blame the media for taking a very heart wrenching story as noone but the stupid parents and brothers knew this was a hoax..........We all need to take our hats off the the media for keeping us informed.

unemployed   October 21st, 2009 9:03 am ET

I am so tired of hearing about this. I watch the news, and see a 20 second time slot reporting how the republicans are holding up unemployment extentions in the senate and yet eveytime I turn on the news, this ballon boy story seems to be the top subject. What about the unemployed in this country??????? Some idiot wants to be in the lime-light, pulls off a stupid stunt, and guess what....NOW HE IS IN THE LIME-LIGHT. Maybe if more focus was put on the fact that so many people have no income, 7,000 people each day exhaust their benefits, face foreclosure, can not feed their children...And the republicans continue to block every effort made to extend benefits....MAYBE if this was brought to the attention of the AMERICAN PEOPLE through the media....MAYBE something would be done to push the issue along......Instead, we hear stories like BALLOON BOY!!!!!!!! I realy wonder where the priorities lie anymore.

Mike Stocker   October 21st, 2009 9:58 am ET

Unless this baloon makes enough Popcorn for everyone then I don't want to hear about it anymore... Extra Butter Please....

taxpayer39   October 21st, 2009 9:26 pm ET

To Richard & Mayumi Heene
I'm a Volunteer fire fighter and when we are call out.Because some
one burn something when there is a no burn band we file it on there home insurance. That pay far our time because what they did was a crime.I hope everyone That had to go out on your hoax will be pay in full for what you did. And the words that came out of your child mouth.
Need dawn dish soap. I can't believe you let your children talk like that.Matbe you both need the mouth wash out first. The real crime here
is that you cried wolf.The time will come when you do need help and no one will come.How would you fell if someone need help and everyone was looking for your child that you knew was safe.I hope your Reality Show come true. You both behide bar and the kids are put in a real good home with people who will love and care for them.
They need relationships in faith in Gods house. I pray you have to pay for all the the Emergency people that were out that day. And that this fame you want so much goes down the drain. You need to put God in your life. That is the reality people need to look at. And I pray that what you did want be put back on the air anymore. Ask to Lord our saver Jesus to for give you.And tell the world what a fool you and your wife are. Then ask the world to for give you from that hoax.

April   October 26th, 2009 9:29 am ET

Let me start by saying that all this family wanted out of pulling this prank was more time on television. That is exactly what the news reporters aren't thinking about when they are covering this story. They are giving them what they wanted. In my opinion they should be prosecuted to the fullest extent of the law, not rewarded by getting what they wanted. What if someone was actually hurt or missing and needed help during the time law officers and volunteers are on a wild goose chase. They should have to pay back all of the costs for the fake man hunt and fines and maybe even prison time.

A. Smith   October 27th, 2009 11:46 pm ET

Greetings, I love your show Robin,

Sheriff Joe has leveled various charges of numerous felonies against this couple. The News Media scooped up his remarks of blatant slander and ran with it as if it were 'gospel'.

Todays headlines are the sheriff's continued slander on a supposed remark this man's wife didn't even utter. It appears that Sheriff Joe is now hoping to force the couple to divorce.

This couple has not at this time been charged with any crimes. The only apparent crime has been a father that loves his young boys enough for them to explore, enjoy life and gain a sense of responsibility. And the response, sadly even Anderson Cooper slams the father for being unfit and seeking a better life for his family on prime time news.

The criminal in my opinion is Sheriff Joe who is obviously overstepping his legal and professional bounds in hopes of gaining another notch on his belt.

Private interrogation of the young 5 year old boy (Falcon) by Sheriff Joe and his posse obviously caused the child a great deal of mental abuse resulting in the child repeatedly emptying the contents of his previous meal while the reporters repeatedly grilled the family about recent events.

Sheriff Joe's agenda is very transparent. Nearly every American has sadly met a Sheriff Joe during their life if they are 40 years old or older.

If no charges are filed against this family, the News Media should make a full and respectful apology for continuously airing the blatant toxic slander shoveled out by Sheriff Joe as thou it was true.

Sheriff Joe should be stripped of his legal authority to bend and break the laws and legal authority invested to him.

A. Smith
Oregon

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